The Wild is an independent, family-run business proudly based in beautiful Hamilton, Ontario, Canada.
The story of The Wild began back in 2011 when Billy and Adriane had their first son Benjamin. For the first time they were seeing what’s out there in apparel and accessories for babies and small children. Having a love of a more modern, Scandinavian aesthetic, they had a difficult time finding clothing for their new little one that was more minimalist in feel. A few years later they had their second son, Sawyer, and they knew it was time to create something of their own. Something a little cooler. And something their kids would love.
With a background in painting, Adriane created a series of modern, quirky characters that are high contrast and simple, but really engaging to little ones. Ben and Sawyer were so excited about them, and the more little ones they showed their characters to, the more excited they got about this project!
Their designs begin with original illustrations that they then burned onto silk screens. They hand print each illustration onto incredibly soft, 100% cotton fabrics using only water-based, eco-friendly inks. Their designs are all made to order, and as they hand print each item, every one is slightly unique, which is the true beauty of handmade silk screened goods. They do every step of the process in house, from design to printing to shipping. The Wild products are truly from their family to yours.